Beats Music is catching up on its competitors Rdio and Spotify by making its API public. Up until this point, the company only gave its API out to a few select partners so that they could create integrations with compatible devices.
Now that developers have access to the API, they have access to Beats' catalog of over 20 million tracks, as well as metadata, artist and album art, personal recommendations, and the company's own curated content. The curated content is what Beats believes will make its service stand out against the streaming music crowd.
Opening up its API has Beats in a more competitive nature, as it will allow developers to get elbows deep in its code, making the service available on more platforms.