Tech content trusted by users in North America and around the world
5,937 Reviews & Articles | 38,247 News Posts

T-Mobile campaign switches hoards of BlackBerry users to other brands

94% of people who traded in BlackBerry devices in recent T-Mobile offer went to different platforms (NYSE:PCS)

| Mobile Devices, Tablets & Phones News | Posted: Mar 6, 2014 7:44 pm

I am sure that BlackBerry isn't happy with the program that T-Mobile has been running targeting its customers specifically. T-Mobile has been offering a special $200 trade in offer for BlackBerry devices that ended on March 5.


TweakTown image news/3/6/36038_32_t_mobile_campaign_switches_hoards_of_blackberry_users_to_other_brands.png


Some numbers from that campaign have now been published and things don't look good for BlackBerry. According to a leaked screenshot, the $200 trade in offer for a working BlackBerry device resulted in 15x the normal number of trade-ins on BlackBerry devices.


The big number here is that almost all of the users who traded in their BlackBerry went to a different platform .T-Mobile says that about 94% of those customers who traded in their device went to a different platform. Those who traded in their BlackBerry during the event received a $50 instant credit if they upgraded to a BlackBerry Z10 or Q10 and free expedited shipping.


This marketing campaign angered BlackBerry's CEO not long ago when he called the campaign "inappropriate and ill-conceived." Obviously, a great many BlackBerry users on the T-Mobile network didn't agree.


Related Tags

Further Reading: Read and find more Mobile Devices, Tablets & Phones news at our Mobile Devices, Tablets & Phones news index page.

Do you get our news RSS feed? Get It!

Post a Comment about this news

Latest Tech News Posts

View More News Posts

TweakTown Web Poll

Question: Facebook's acquisition of Oculus VR will...

Improve Oculus Rift Development

Hamper Oculus Rift Development

Completely destroy Oculus Rift Development

Let's wait and see, I'm not sure

or View the Results

View More Polls

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases