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Sony used tricky marketing for Killzone: Shadow Fall's performance

Sony advertises Killzone: Shadow Fall on the PS4 as 1080p at 60FPS, but runs at significantly lower res in multiplayer - lands Sony in hot water (NYSE:SNE)

| Gaming News | Posted: Mar 6, 2014 9:27 am

Sony has been winning the performance and resolution war with its PlayStation 4, but it did tout that Killzone: Shadow Fall was "a 1080p 60 FPS monster" but has only half delivered on that promise.

 

TweakTown image news/3/6/36020_06_sony_used_tricky_marketing_for_killzone_shadow_fall_s_performance.jpg

 

When Killzone: Shadow Fall is in single-player mode, it runs at 1920x1080 - or Full HD/1080p. Back in November before the game launched, Sony wrote in a blog post that Killzone: Shadow Fall "runs at native 1080p and 60 fps," but it turns out this is not true. In multiplayer mode, the resolution drops heavily in order to maintain the 60FPS frame rate.

 

CraveOnline explains: "Killzone: Shadow Fall outputs at 1080p in single-player and multiplayer, but it isn't native. It uses a unique processing method that blends 960 x 1080 images together. Therefore, the 1080p advertised on the box isn't inaccurate. Sony's imprecise marketing is still valid, though". As you can imagine, some PS4 gamers are pretty angry over this, with an excerpt from a post titled "Shame On Sony For Lying To Consumers" by a gaming enthusiast on the blog Crappy Reviews:

 

As a gamer I have been on record saying I absolutely do not care about resolution one bit. That being said, deceiving an entire group of gamers is just about the most awful thing you can do to them. You might not like Microsoft and you may have disliked their original DRM plans, but at least they were up front with everyone right from the start. Sony has a terrible habit of lying over and over to their fan base and it's hardly ever mentioned. I could go over a list dating back to the debacle that was Sony's E3 2005, I could bring up how the PS3 was supposed to have dual HDMI's and run every game at 1080p 60fps....but more importantly Sony's slogan is "We're for the gamers". How in the world can you lie, cheat and steal from your fan base and have the nerve to say you serve them in any way?

NEWS SOURCES:Bgr.com

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