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King withdraws its application for the word 'Candy'

Candy Crush Saga developer pulls its trademark application for the word 'Candy'

| Business, Financial & Legal News | Posted: Feb 26, 2014 5:26 am

Just over a month ago Candy Crush Saga developer King secured the rights to the word 'Candy', which sent the world into a spin. King has now abandoned these efforts, according to documents posted by the US Trademark Office.

 

TweakTown image news/3/5/35754_02_king_withdraws_its_application_for_the_word_candy.jpg

 

A document signed on February 24 states "the applicant hereby expressly abandons the application for trademark registration made". King filed the trademark all the way back in February of 2013, which was approved on January 15, 2014. The trademark would've allowed King to use the word 'Candy' in apparel, video games, computer hardware and much more.

 

A spokesperson for King has said: "King has withdrawn its trademark application for Candy in the U.S., which we applied for in February 2013 before we acquired the early rights to Candy Crusher. Each market that King operates in is different with regard to IP. We feel that having the rights to Candy Crusher is the best option for protecting Candy Crush in the U.S. market. This does not affect our E.U. trademark for Candy and we continue to take all appropriate steps to protect our IP".

NEWS SOURCE
Polygon.com

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