TweakTown
Tech content trusted by users in North America and around the world
5,928 Reviews & Articles | 38,194 News Posts

Pandora uses music playing data to deliver political ads to you

Pandora uses listening habits and geographic location to help predict political affiliation of its customers (NYSE:P)

| Internet & Websites News | Posted: Feb 23, 2014 5:29 pm

Online radio service Pandora recently started offering audio political ads based on user listening experience, with the company using algorithms to best determine political affiliations.

 

TweakTown image news/3/5/35660_01_pandora_uses_music_playing_data_to_deliver_political_ads_to_you.jpg

 

The ability to somewhat accurately predict political leanings of its 73 million active monthly users is a unique offering to allow for more accurate ad placement. Election results are compared to each subscriber and their geographic location and musical preferences, and then artists are categorized on whether more popular among Democrats or Republicans.

 

"Music is part of what is most unique about who we are as Pandora, and it also happens to be one of the strongest signals," said Jack Krawczyk, Pandora director of product management, in a statement to the media. "What we really tried to do is get an inference around how strongly different listening behaviors can help us predict a variety of things. And the element we're launching is around the political spectrum."

 

In a competitive ad marketplace, Pandora hopes voter preferences will help give it a much-needed boost among competitors.

NEWS SOURCES:Sfgate.com

Related Tags

Further Reading: Read and find more Internet & Websites news at our Internet & Websites news index page.

Do you get our news RSS feed? Get It!

Post a Comment about this news

Latest Tech News Posts

View More News Posts

TweakTown Web Poll

Question: Facebook's acquisition of Oculus VR will...

Improve Oculus Rift Development

Hamper Oculus Rift Development

Completely destroy Oculus Rift Development

Let's wait and see, I'm not sure

or View the Results

View More Polls

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases