Verizon Wireless slowly moved into the growing price war between U.S. wireless carriers, with lower subscription prices and additional perks available. Some of its data plans saw price cuts up to 12.5 percent, and some customers are receiving up to $20 discount per month for subscription plans.
The company also decided to attach unlimited international messaging to subscription plans in the U.S. that include unlimited domestic text, picture and video messaging.
"MORE Everything changes the game by adding even more of what customers want from their wireless provider in a single, simply monthly plan," said Ken Dixon, Verizon Wireless CMO, in a statement. "Verizon Wireless led the way with the introduction of shared data plans, and MORE Everything is the next leap forward with more storage, more messaging and more choice, all on a 4G LTE network that is unmatched in coverage and capacity."
As TweakTown recently learned, Verizon Wireless tends to closely follow what competitors do in the market, though waits patiently before responding. Industry analysts have been curious to see how Verizon Wireless would respond to price cuts from AT&T, Sprint, and T-Mobile over the past few months.