During the fiscal year of 2013, ASUS managed to sell more motherboards than its closest rival, GIGABYTE, but 2014 is shaping up for both companies to go head-to-head in a battle so see who can sell the most boards. In 2013, ASUS managed to sell more than 22 million motherboards, while GIGABYTE came in a very close second at just over 21 million units sold. Newly reported numbers show that GIGABYTE may have taken an early lead for 2014 though.
A new report from DigiTimes says that GIGABYTE is on track to sell more than 5 million motherboards in the first quarter of 2014 alone, with those figures being driven by a strong market in China. China is one of GIGABYTE's biggest markets for 2014, with more than 40-percent of its sales coming from the country. With the 2014 fiscal year just beginning, there is still a lot of time for ASUS to catch up, but with numbers like these being posted, and solid high-end boards being released by GIGABYTE, ASUS has its work cut out if it hopes to surpass the current leader.