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Digital store fronts are shiny, but consumers aren't engaging much

Digital storefronts are great to get attention, but consumers still tend to explore malls and get information the old fashioned way

| Displays & Projectors News | Posted: Feb 8, 2014 5:52 am

Digital stores saw great success in 2013, and the digital storefront also reached bigger high-definition screens with increased resolutions. Stores are able to broadcast dynamic digital content, including mall maps, in-store coupons and promotions, and customer potentials.

 

TweakTown image news/3/5/35328_01_digital_store_fronts_are_shiny_but_consumers_aren_t_engaging_much.jpg

 

This so-called "hybrid shopping concept" is popping up in higher-end retailers and shopping malls, and is becoming more affordable, but a recent blog posted on Forrester revealed a few additional details. Digital storefronts were not disruptive, guests were able to interact with the digital storefront but didn't seem interested to engage product brands.

 

The Westfield San Francisco Centre shopping mall, located in downtown San Francisco on Market Street, teamed up with eBay to unveil a large digital storefront (image in story). Visitors tend to be interested in anything tech-related in San Francisco, so it's possible digital storefronts can be successful in select markets.

NEWS SOURCES
Blogs.forrester.com, Fashionandmash.com

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