The wide adoption of connected high-definition TVs opened the door to great potential for consumers accessing apps, streaming video, and other dynamic content. Software maker Opera recently shared several web trends that consumers can expect to see from connected TVs and other entertainment devices in the living room.
Opera believes Internet video will explode on TV in 2014, as the amount content also drastically catches up. Next, TV apps are going to become more relevant and viewers will become more comfortable using these types of apps as the overall experience improves. Due to new connected technology apps available, TV ads also are going to become interactive, providing a more targeted, entertaining experience.
Moving forward, smart TVs will become even more affordable, so casual consumers will be able to explore different options available. As more people begin to upgrade their TVs and purchase newer models, the amount of content will also increase - on-demand, Netflix, Hulu, and pay operators are expanding their streaming offerings.