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Don't worry, Facebook isn't dying, according to Forrester

Disputing a recent Princeton University study, Facebook isn't dying and will be just fine, according to the Forrester Research group (NASDAQ:FB)

| Internet & Websites News | Posted: Jan 28, 2014 4:08 pm

Facebook is still popular, especially among younger demographics, and won't suddenly spiral out of popularity anytime soon, according to the Forrester Research group. Following a recent Princeton University study predicting Facebook will no longer exist by 2021, which the No. 1 social media site immediately argued against.

 

TweakTown image news/3/5/35118_01_don_t_worry_facebook_isn_t_dying_according_to_forrester.jpg

 

In the Princeton study, two PhD students also predicted Facebook would lose 80 percent of its users by 2017 - which Forrester also disputed.

 

"In fact, from a user perspective, Facebook is in rude health," according to a recent Forrester blog. "Its number of monthly users is still growing - up to 1.19 billion in Q3 2013. More importantly, more and more of those users are coming every single day: in Q3 2013, its daily user count was 61% of its monthly user count, up from 55% in Q2 2012."

 

It's no surprise Facebook didn't take kindly to the Princeton study, as Facebook is a publicly traded company and wanted to dispel the study - and all rumors - and Forrester's blog should help temporarily quash those worries.

NEWS SOURCE
Blogs.forrester.com

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