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Candy Crush Saga developer now owns the word 'candy'

Sigh... the word 'candy' has been trademarked by King.com, the developer of Candy Crush Saga
| Business, Financial & Legal News | Posted: Jan 21, 2014 11:08 am

So... the word "candy" has been trademarked, by the developer behind Candy Crush Saga, King.com. The US Patent and Trademark Office approved it on January 15, with King.com Limited's filing for it all the way back in February of last year.

 

candy_crush_saga_developer_approved_for_candy_trademark_05

 

King.com has been granted exclusive rights to use the word pretty much wherever it wants: apparel, video games, gambling services, amusement parks, computer hardware, and more if its application is approved by the assigned examining attorney. It does get worse, with GameZebo stating that developers even mentioning candy in their titles are being approached by King.com's legal department.

 

Its legal department makes them prove that their product doesn't infringe on the Candy trademark, or remove their apps for sale.

NEWS SOURCES:Polygon.com

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