Spotify only recently raised an impressive $250 million, but how would the streaming music company use all of that money? Well, they have just slashed all of its limited on streaming ad-supported music on the web.
The streaming music outfit now allows you to have a totally unlimited music frenzy online, which comes in at a perfect time: a week before the launch of Beats, which was set to compete with Spotify with a gigantic marketing campaign, and promotional deals with AT&T and Ellen DeGeneres. Beats will be offering up a 7-day trial, which will make it much harder for it to compete with Spotify now.
Not only Beats, but everyone else: Spotify has the music streaming business to itself for the time being - and maybe the future.