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Samsung says 4K TV adoption will happen quicker than we think

Ultra HD TV will be adopted quicker than we think, according to Samsung (KRX:005930)
| Displays & Projectors News | Posted: Jan 13, 2014 1:27 am

4K was a huge draw card to this year's Consumer Electronics Show, and one of the company's standing proud with Ultra HD was Samsung. The South Korean giant is confident in the high-resolution TV business.




The executive vice president of the company's visual display business, HS Kim, has said that pricing on 4K TVs will drop, and consumer adoption will rise much quicker than we think. This time last year, Samsung had three 4K TVs, but now the electronics giant has 10 models ranging from 50 inches, to an insane 110 inches.


Industry experts estimate that we will see under 500,000 4K sets sold this year, versus just 60,000 last year. Kim noted that the TV upgrade cycle is around six years right now, but his company wants to bring more value to its TVs, so that consumers will be tempted to replace them every 4-5 years instead.


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