Chinese electronics company Hisense used the Consumer Electronics Show (CES) as a springboard to unveil the next-generation of high-definition TVs. The company unveiled its ULED Series 4K Ultra HDTV, which has been on the CES show floor being compared to current OLED models. Hisense ULED TVs will begin to launch in China by the end of February, with global release expected later in 2014.
In 2013, the company sold around 2 million TV and tablets to the U.S. market, which is expected to increase up to 3 million units this year, according to Chinese media reports.
HDTVs from Samsung, Sony, LG, and other established companies are developing feature-rich, higher-end TV models - but there is continued demand for lower-priced, entry-level products. Companies such as TCL and Hisense have a great opportunity to capture a large consumer market purchasing HDTVs for extra rooms.