Tech content trusted by users in North America and around the world
6,797 Reviews & Articles | 46,949 News Posts
Make us an awesome TweakTown wallpaper, win a Corsair Hydro H110i GT

Alicia Keys out as BlackBerry's Global Creative Director

BlackBerry and Alicia Keys part ways with no official announcement as to why (NASDAQ:BBRY)
| Business, Financial & Legal News | Posted: Jan 3, 2014 10:05 am

During BlackBerry's event in 2013 announcing BlackBerry 10, the company surprised everyone by appointing singer, Alicia Keys, as the new Global Creative Director. While this position was mostly for publicity, it represented the length that BlackBerry was willing to go to save itself from financial ruin.




Now less than a year later, and with new management steering the ship, Alicia Keys has been relieved of her duty. While no official reason has been mentioned for her departure from her honorary position, it could be due to the fact that Keys never really gave up her iPhone or iPad for BlackBerry devices. Just weeks after the BB10 announcement, Keys tweeted from the iPhone she reportedly gave up for the new at the time BlackBerry Z10.


Related Tags

Got an opinion on this news? Post a comment below!
Subscribe to our Newsletter

Latest News Posts

View More News Posts

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases