Spotify has just launched a new set of tools that artists, managers and others can use to track the popularity of their music on the music streaming service. Spotify continues to focus on communicating to the music industry that its service is great for artists, and that all of the bad words you hear about music streaming isn't all that it's cracked up to be.
Spotify provides an analytics dashboard, which allows artists a real-time look at just how much their content is being listened to. Also included in this, are details on listeners, such as age, gender, location of their listeners and more. Spotify one-ups this though, providing details on just how the royalties are paid out from Spotify.
It also shows other avenues where Spotify exposes artists to the public, with the music streaming company saying that it pays "more than two times more" than ad-supported services like YouTube, and "significantly" more than traditional and online radio services. Spotify holds just 30% of the profits, giving the remaining 70% to its artists.