LG will be releasing a firmware update regarding the issue of their Smart TVs overriding privacy settings and sharing your history of media you have been watching. A user discovered that his LG Smart TV was sending his personal data including media from an external hard drive to an LG web address even when he had his privacy settings turned on. LG says that some over their TVs have failed to apply the settings and that they've been sending data to their servers. LG mentions that the data that is being sent to the servers is not being retained.
LG's comments about the privacy issue: "We have verified that even when this function is turned off by the viewers; it continues to transmit viewing information although the data is not retained by the server. A firmware update is being prepared for immediate rollout that will correct this problem on all affected LG Smart TVs so when this feature is disabled, no data will be transmitted."