The Internet Corporation for Assigned Names and Numbers, or ICANN, has awarded London the rights to its own domain name, paving the way for cities across the world to do the same thing.
This means that from spring 2014, businesses, individuals, and organizations in the UK's capital city will be able to apply for a web address with the .london suffix. It's believed that New York, Paris, Berlin and other cities have all applied for the same status. ICANN has reportedly had "tens of thousands" of businesses express interest in a .london domain.
Mayor Boris Johnson, said: "This is an excellent opportunity to expand London's digital presence, which in turn is set to generate funds to invest back into the city."