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HTC looking at changing its global PR, wants to swing things around

HTC is hoping to swing things around with a fresh team of PR agents (TPE:2498)
| Business, Financial & Legal News | Posted: Nov 17, 2013 8:31 am

HTC continues to hit road bumps, but the Taiwanese smartphone manufacturer is hoping to swing things around, as it looks into its global public relation efforts.




The news is coming from a report by the Advertising Age, who says that HTC is looking into some of the world's largest PR firms, including Waggener Edstrom, and more. The company is looking to better position itself in the market in the mindset of its customers. This should be big news, considering the company saw its head of global public relations retire.


Once its head of global PR retired, HTC's chief marketing officer filled his shoes, which is where we saw the Robert Downey Jr.-starring ads begin to roll out. It should be interesting to see where this leads the company, and whether it will help stem the losses it has posted lately.


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