TweakTown
Tech content trusted by users in North America and around the world
5,671 Reviews & Articles | 36,049 News Posts

HTC looking at changing its global PR, wants to swing things around

HTC is hoping to swing things around with a fresh team of PR agents (TPE:2498)

| Business, Financial & Legal News | Posted: Nov 17, 2013 8:31 am

HTC continues to hit road bumps, but the Taiwanese smartphone manufacturer is hoping to swing things around, as it looks into its global public relation efforts.

 

TweakTown image news/3/3/33945_06_htc_looking_at_changing_its_global_pr_wants_to_swing_things_around.jpg

 

The news is coming from a report by the Advertising Age, who says that HTC is looking into some of the world's largest PR firms, including Waggener Edstrom, and more. The company is looking to better position itself in the market in the mindset of its customers. This should be big news, considering the company saw its head of global public relations retire.

 

Once its head of global PR retired, HTC's chief marketing officer filled his shoes, which is where we saw the Robert Downey Jr.-starring ads begin to roll out. It should be interesting to see where this leads the company, and whether it will help stem the losses it has posted lately.

NEWS SOURCE
Electronista.com

Related Tags

Further Reading: Read and find more Business, Financial & Legal news at our Business, Financial & Legal news index page.

Do you get our news RSS feed? Get It!

Post a Comment about this news

Latest Tech News Posts

View More News Posts

Latest Downloads

View More Latest Downloads

TweakTown Web Poll

Question: Did EA kill the Battlefield franchise with the terrible BF4 issues?

Yes, Battlefield is doomed

No, Battlefield will live on strong

I'm not sure, but I know EA needs to improve its game

or View the Results

View More Polls

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases
Get TweakTown updates via Facebook!
Just click the "Like" button below