Two Industrial Design students from the University of Lund, Anna Haupt and Terese Alstin, decided that the old-fashioned helmet that we are all used to is just too uncomfortable and bothersome. So they set out to design a new helmet for cyclists. With their team of 17 people they have designed a new style of helmet and they are calling it the Hovding helmet.
With this Hovding helmet you'll be able to have full head protection and still have the freedom of feeling a breeze through your hair all while being comfortable. Anna and Terese thought up this design for their Master's Thesis in Industrial Design.The great part is that you don't even have to wear it on your head. The device deploys an airbag-style helmet upon impact.
Weblog Jalopnik gives an introduction to their product."Tired of strapping ugly, uncomfortable styrofoam-and-plastic turtle shells to their heads, the pair came up with a pretty revolutionary solution that does manage to give you full head protection without, remarkably, wearing anything on your head."