I don't think anyone knows what Apple was thinking when it made, and priced the iPhone 5C, but Lenovo wants in on that action. The iPhone 5S is quite expensive when compared to the $349 smartphone from Google: the Nexus 5.
But it looks like Lenovo is wanting to get in on markets where Apple hasn't done so well, according to Lenovo's CEO, Yang Tuanqing. Yuanqing has said that Lenovo's goal is to serve markets where "the iPhone is probably not the best-selling product" because it's simply too expensive. This means that Lenovo can begin expanding beyond it's currently dominated Chinese market, and into other emerging markets.
We've already seen other smartphone makers attempt this, but not many have the brand recognition that Lenovo do. Yuanqing explains: "We have seen the first wave of success in Asian countries. We provide affordable products for emerging markets. That's very important."