Apple may have lost hundreds of billions of dollars from its market cap, but that doesn't stop them from continuing on to be one of the strongest brands on the planet. Forbes has rated Apple as the world's most valuable brand, above some of the biggest names in the world.
Apple beat Google, Microsoft, IBM and Coca-Cola to be the world's most valuable brand, with Forbes stating that Apple's brand is worth $104.3 billion, double that of second place, which happens to be Microsoft. Forbes does note that Samsung is rising quite quickly up the chart, which "had the strongest one-year gain of any brand in the top 100" which is up 53% from last year. Nokia has sunk, by a massive 55% since last year, with BlackBerry disappearing off the top 100 list completely.