Tech content trusted by users in North America and around the world
6,801 Reviews & Articles | 46,984 News Posts
Make us an awesome TweakTown wallpaper, win a Corsair Hydro H110i GT

Microsoft commits $405 million to advertise Windows and Surface

Surface and Windows marketing will cost Microsoft nearly half a billion dollars (NASDAQ:MSFT)
| Business, Financial & Legal News | Posted: Nov 4, 2013 6:33 am

If there's one thing Microsoft needs right now, it's the perfect storm of marketing campaigns to push Windows and Surface onto millions of more customers to combat the increased onslaught from rivals Apple, Google and Samsung.




The Redmond-based software giant is looking to spend around $405 million this year on marketing, compared to $241 million last year. Splitting this up, we'll see $131 million or so in offers and incentive-related spending, while $274 million will be spent on marketing and operating expenses. Microsoft wants to see Windows-based slates in stores, and will spend heavily to see its dreams come true.


The company is pushing to have 16 million tablet sales over the holiday season, with the extra marketing push helping to convince customers they want a Windows tablet. It shouldn't be hard, because Microsoft has some great devices out there with its OS on them, but it's not really a fight of devices anymore, but services.


Related Tags

Got an opinion on this news? Post a comment below!
Subscribe to our Newsletter

Latest News Posts

View More News Posts

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases