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Taiwan FTC hits Samsung with $340,000 fine for HTC smearing campaign

Samsung fines $340,000 over hiring writers to post negative reviews of HTC products while writing positive reviews of its own (TPE:2498, KRX:005930)

| Business, Financial & Legal News | Posted: Oct 24, 2013 7:00 pm

Two marketing firms representing Samsung have been caught red-handed hiring writers to post good reviews about its products while at the same time giving HTC products a bad review. This practice violates Taiwan Fair Trade Rules and has ended up costing the electronics giant $340,000 USD in fines from the Taiwanese government.

 

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The two firms who were the actual offending parties have been fined more than $100,000 each themselves for their participation in the violation. This is not the first time something like this has happened either. Earlier this year, Samsung was caught up in a similar scandal where 3rd party firms were hiring developers to promote Samsung on StackOverflow.

NEWS SOURCES:Gigaom.com

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