Well, I never thought I'd see the day, but Coca-Cola is now opening up one-stop shops for the most basic of human needs. The soft drink company is opening up what it is calling Ekocenters in developing countries such as Africa, Asia, and even North America and Latin America.
Coca-Cola will be opening up somewhere between 1,500 and 2,000 of its Ekocenters around the world, which will supply resources such as clean water, power, Internet, vaccines, cooked meals and ice cold Coca-Cola. You know, because if you're in a developing country, you're going to sit down and pump away at some free Internet drinking some Coke.
The basic goal of these Ekocenters will be promoting access to water, power and health supplies, but there's no concrete yes or no on whether Coca-Cola would charge for these supplies. A pilot Ekocenter has been opened up in South Africa, and each Ekocenter will be run by a woman, according to Coca-Cola CEO Muhtar Kent.