TweakTown
Tech content trusted by users in North America and around the world
6,096 Reviews & Articles | 39,129 News Posts

Facebook has began informing TV networks what shows you post about

Facebook looks to take on Nielsen and Twitter by feeding networks with weekly data based on what its users talked about that week (NASDAQ:FB)

| Social Networking News | Posted: Oct 1, 2013 4:33 pm

Facebook has began providing television networks with metrics on what TV shows its users are talking about the most. ABC, NBC, FOX, and CBS have all began receiving reports from the social network that clue these companies in on what shows Facebook users like, share, and comment on.

 

TweakTown image news/3/3/33220_1_facebook_has_began_informing_tv_networks_what_shows_you_post_about.jpg

 

Facebook says that the reports are delivered weekly, and that all user data is anonymized, and the only thing networks see is a final compiled metric such as "total social interactions that occurred." Facebook is hoping that this new initiative will take some of the market share away from Twitter, which is usually the go to for real-time viewer stats during big TV events.

 

"The conversation is being generated by a group that is much more representative of the general population," Daniel Slotwiner, the head of Facebook's TV metrics team, said in an interview. "That means we should have a better signal as it relates to ratings."

NEWS SOURCES:Theverge.com

Related Tags

Further Reading: Read and find more Social Networking news at our Social Networking news index page.

Do you get our news RSS feed? Get It!

Got an opinion on this news? Post a comment below!

Latest Tech News Posts

View More News Posts

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases