Tech content trusted by users in North America and around the world
6,800 Reviews & Articles | 46,971 News Posts
Make us an awesome TweakTown wallpaper, win a Corsair Hydro H110i GT

Facebook has began informing TV networks what shows you post about

Facebook looks to take on Nielsen and Twitter by feeding networks with weekly data based on what its users talked about that week (NASDAQ:FB)
| Social Networking News | Posted: Oct 1, 2013 4:33 pm

Facebook has began providing television networks with metrics on what TV shows its users are talking about the most. ABC, NBC, FOX, and CBS have all began receiving reports from the social network that clue these companies in on what shows Facebook users like, share, and comment on.




Facebook says that the reports are delivered weekly, and that all user data is anonymized, and the only thing networks see is a final compiled metric such as "total social interactions that occurred." Facebook is hoping that this new initiative will take some of the market share away from Twitter, which is usually the go to for real-time viewer stats during big TV events.


"The conversation is being generated by a group that is much more representative of the general population," Daniel Slotwiner, the head of Facebook's TV metrics team, said in an interview. "That means we should have a better signal as it relates to ratings."


Related Tags

Got an opinion on this news? Post a comment below!
Subscribe to our Newsletter

Latest News Posts

View More News Posts

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases