Microsoft's ads of late have been too tacky, trying to constantly compete itself against the iPad with a device that simply isn't worthy, but not anymore. Microsoft is looking to be back into the swing of things with a Surface 2 ad, which you can watch below.
The ad shows you that the Surface 2 slates aren't just a tablet, but they're a super-portable laptop replacement, instead of just an iPad rival. This is what Microsoft need to do, and it has done it well. The Surface 2 isn't just a tablet, but really is almost a new form of computing, like Intel's NUC or Ultrabook platforms.