In the Nokia Conversations blog, Microsoft's Vice President of the Operating Systems Group, Terry Myerson, said that when talking about emerging markets, the cellphone can be considered a PC.
Myerson said in the blog: "In many cases, these customers are new to Microsoft, and their first personal computer will be a phone." He said that "these customers" are Nokia feature-phone owners, who will be pushed into the corporate arms of Microsoft when the agreement for Microsoft to buy Nokia's Devices and Services decision is finalized. Until then, Microsoft has taken over the Nokia Conversations blog.
The feature-phone market for Nokia is massive, with the blog claiming there are over 1.3 billion people using Nokia phones in the world. This means that while the smartphone and high-end market not understand Microsoft's moves lately, it doesn't matter when they have 1.3 billion customers ready to market new phones to.
Myerson added: "With Nokia's Mobile Phones starting at $20, more people will be introduced to Microsoft services earlier in their lives than ever before. In some geographies, Windows Phones are not available. Again, Nokia's Mobile Phones will introduce more people to Microsoft services in more places than ever before."