The Forza 5 team has taken a unique approach to marketing their upcoming realistic racing game that is exclusive to the Xbox One. The team partnered up with famous supercar maker McLaren and stunt car driver Tanner Foust to produce what they are calling "FilmSpeed.
FilmSpeed is a short film shot in the zoetrope format and features more than 680 aluminum panels that feature frame by frame scenes from the highly anticipated Forza Motorsport 5 video game that will launch with the Xbox One this November.
The aluminum panels were spaced several inches apart and filmed via a rooftop-mounted camera on a McLaren 12C supercar driven by Tanner Foust at speeds up to 120 mph. The result is nothing short of amazing and is one of the most original and creative marketing plans I have ever seen. I have watched the video several times now and after writing this article I think I'm going to watch it again.