My Facebook news feed is quickly filling up with my friends' posts about Grand Theft Auto V, but it looks like the latest title from Rockstar Games could generate over $1 billion revenue... in the first month on sale alone.
This comes from Colin Sebastian, who is an analyst for Robert W. Baird, who predicted that GTA V will outpace its predecessors because it is launching on platforms that have massive player bases. Sterne Agee analysts, Arvind Bhatia and Brett Strauser chimed in, saying "we see potential for worldwide day-one sell-through of 6.5 million units [and] $400 for GTA V."
We did report not too long ago that Rockstar had pumped some significant coin into GTA V, to the tune of around $265 million. While this might sound like a lot, we are talking about Grand Theft Auto V here. Making its money back within a month would be quite the payday for Rockstar Games and Take-Two, that's for sure.