Microsoft isn't seeing game-changing success with its Windows Phone platform, but this might change in the years coming with its acquisition of Nokia's Device and Services division. In the meantime, the Redmond-based giant is enjoying a new milestone on its Windows Phone Store.
The Windows Phone Store now sees 9 million transactions per day, which is made up from a combination of app and in-app purchases. The news comes from WP Store General Manager, Todd Brix. If we extend it into per-month statistics, we're looking at around 270 million per month, which is an increase of 70 million more downloads per month when compared to the numbers in June. Things are about to change for the Windows Phone Store though.
You'll now start seeing more ads than you will see new ads, with Microsoft issuing unique device IDs to new advertising partners. These new UDIDs won't be linked to specific devices, and the company has said that it won't give out identifiable information. You can opt out of these targeted ads if you choose, by clicking here and having a poke around.