On September 18th, Apple will be releasing a major software update for its Apple TV set-top box alongside its rollout of iOS 7. While not much is known about the update we do know that it will allow content purchased from the iTunes Store to be played on an Apple TV that does not own the content. At the moment users have to load the content onto a mobile device for playback on an Apple TV via airplay loosely similar to how Google's Chromecast works.
While many Apple TV aficionados were let down yesterday when the Cupertino-based company did not release a new set-top box, this update, when combined with the addition of new apps for VeVo, The Weather Channel, The Disney Channel, and The Smithsonian Channel, Apple TV fans should be happy at least for a few more months. Personally I love my Android-based Pivos XIOS DS media center which does everything Apple TV does, but some much more as well. Toss the $45 Chromecast into the mix, and I see no need for an Apple TV.