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EA is working on 6-8 new IPs, wants to avoid 'life support' scenario

EA working on 6-8 new IPs, says 'the day we stop making new IP is when we go onto life support' (NASDAQ:EA, NASDAQ:MSFT, NYSE:SNE)

| Gaming News | Posted: Sep 7, 2013 3:31 am

EA has some truly gigantic franchises behind them, but they know to not just stand still in this ever-evolving gaming market, especially with next-gen consoles right around the corner.EA Games executive VP, Patrick Söderlund, told MVCUK during an interview: "We have six to eight completely new IPs in the works. The day we stop making new IP is when we go onto life support."

 

TweakTown image news/3/2/32757_02_ea_is_working_on_6_8_new_ips_wants_to_avoid_life_support_scenario.jpg

 

What exactly does 'new IP' mean to EA? Well, Söderlund explains: "We are working on a new Mirror's Edge game, and although that's not a new IP, it is a revival done in a new way. We are developing Star Wars: Battlefront, which to us is a new IP, even though it isn't technically."

NEWS SOURCE
Joystiq.com

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