EA has some truly gigantic franchises behind them, but they know to not just stand still in this ever-evolving gaming market, especially with next-gen consoles right around the corner.EA Games executive VP, Patrick Söderlund, told MVCUK during an interview: "We have six to eight completely new IPs in the works. The day we stop making new IP is when we go onto life support."
What exactly does 'new IP' mean to EA? Well, Söderlund explains: "We are working on a new Mirror's Edge game, and although that's not a new IP, it is a revival done in a new way. We are developing Star Wars: Battlefront, which to us is a new IP, even though it isn't technically."