Tech content trusted by users in North America and around the world
5,676 Reviews & Articles | 36,078 News Posts
Weekly Giveaway: Fractal Design Arc Cases Contest (Global Entry!)

Microsoft: We will make money on Xbox One at launch

Microsoft won't repeat its mistakes, will instead make profits on the Xbox One at launch (NASDAQ:MSFT, NYSE:AMD)

| Gaming Consoles News | Posted: Sep 6, 2013 4:29 am

It looks like Microsoft is wanting to make some moolah on the Xbox One at launch, and not wait years and years in order to come back into the black. Microsoft wants to make profits on its next-gen console at launch, instead of bleeding money from the Xbox 360 launch.


TweakTown image news/3/2/32742_04_microsoft_we_will_make_money_on_xbox_one_at_launch.jpg


Xbox chief marketing officer Yusuf Mehdi said that "we're looking to break even or low margin at worst" on the Xbox One. Microsoft and Sony have previously lost billions of dollars upon launching a console, but it looks like Microsoft won't be repeating this mistake with the Xbox One. Mehdi continued:


As we can cost-reduce our box as we've done with 360, we'll continue to price reduce and get even more competitive with our offering. You've seen us over the years constantly be focused on profitability and improving year over year. If you look at 360 that platform lasted for seven to eight years and it's going to go for another three years. It's incredibly profitable now in the tail.


Related Tags

Further Reading: Read and find more Gaming Consoles news at our Gaming Consoles news index page.

Do you get our news RSS feed? Get It!

Post a Comment about this news

Latest Tech News Posts

View More News Posts

Latest Downloads

View More Latest Downloads

TweakTown Web Poll

Question: Did EA kill the Battlefield franchise with the terrible BF4 issues?

Yes, Battlefield is doomed

No, Battlefield will live on strong

I'm not sure, but I know EA needs to improve its game

or View the Results

View More Polls

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases
Get TweakTown updates via Facebook!
Just click the "Like" button below