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Microsoft poised to be investing in Foursquare, could add to Bing

Microsoft rumored to be planning investment in Foursquare, could see deeper integration into Bing (NASDAQ:MSFT,)

| Business, Financial & Legal News | Posted: Aug 30, 2013 7:29 pm

Today a report surfaced that says Microsoft is in talks with Foursquare over a deal that could see the Redmond, Washington based company investing in the social check-in service. Unfortunately for Microsoft Foursquare, American Express is also interested in investing in the company which could see massive gains and profit over its new advertising business model.

 

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Recently Foursquare was valued at $600 million after it raised $41 million from venture capital firms to aid in the company's expansion. Its new advertising business model would allow companies to place targeted ads directly to the consumers when they check-in at an establishment where an advertisers products may be served. The company has dubbed this new business model "Geo-Aware Advertising."

 

Some people are not a fan of targeted advertising, but I have to say that honestly I don't mind it that much. I would much rather see ads about products that I'm interested in over products I could care less about. This new advertising model actually excites me a little because I feel that it may help introduce me to new things in establishment I frequent.

NEWS SOURCES:Vr-zone.com

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