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Barnes & Noble slashes Nook Simple Touch prices amidst poor sales

Barnes & Nobel cuts prices on Nook Simple Touch by $20 in a effort to stimulate sales (NYSE:BKS)
| Mobile Devices, Tablets & Phones News | Posted: Aug 19, 2013 9:31 pm

Over the weekend, Barnes & Noble quietly slashed the price of its Nook Simple Touch with GlowLight for the second time. This price cut drops the eReader from $119 to just $99 and is most likely the result of dwindling sales. This new price does bring it on par with Amazon's Kindle Paper White eReader, though, and could provide some competition during the holiday sales season.




Usually price cuts on a mobile device that is over a year old signify an upcoming model refresh, but unfortunately we do not expect a new Nook to be released anytime soon. The price drop almost certainly comes as the company hopes to liquidate inventory of one of its flagship products in a dwindling market. Cheap tablets such as the Nexus 7 from Google and Amazon's Kindle Fire HD have all but crippled the eReader sales in the US.


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