Today, Newegg announced that it will be opening its first ever "pop-up" retail store in the US. The store is located inside The Oaks shopping center in Thousand Oaks, California, and will be open for three days only on the dates of August 16-18. Newegg says that the store will feature over 70 products from big-name brands, including Intel, Samsung, Sony, Western Digital, and many more.
The event is designed to give customers the unique opportunity to test drive the latest back-to-school technology products including PCs, laptops, tablets, monitors, and external hard drives. Newegg says that staff will be on hand to answer any questions consumers may have. Store hours will be 10am-9pm PDT on the 16th and 17th and 11am-7pm on the 18th.
"Showrooming is a reality today, so this back-to-school season, we wanted to give our customers a chance to interact with some of our most popular products in person in a traditional in-store environment," said Soren Mills, chief marketing officer at Newegg. "Newegg has already built an outstanding reputation for being a trusted online retailer of computers and electronics. We're thrilled to open Newegg's first ever pop-up store and hope our customers enjoy this special opportunity."