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Six days before its launch, Payday 2 makes a profit

Payday 2 makes a profit before it even launches

| Gaming News | Posted: Aug 9, 2013 2:27 am

Payday 2 isn't even out yet, but it has already made back the money that publisher 505 Games provided Starbreeze Studios for development. The news comes directly from Starbreeze Studios' CEO, Bo Andersson-Klint.

 

TweakTown image news/3/2/32217_01_six_days_before_its_launch_payday_2_makes_a_profit.jpg

 

Payday 2 launches on August 13, with the remaining profits being split down the middle between 505 Games and Starbreeze Studios. In a statement to investors, Andersson-Klint said:

 

Today Starbreeze has once again demonstrated that our strategy of focusing on our own properties is correct. Not only have we managed to deliver a desirable product in Payday 2 but also executed a promotion that few companies of our size can. We now look forward to the royalty income that can secure the company's development of its own IP in the future. That Payday 2 generates revenue for the company six days before the release is of course very unusual for games of this size and strengthens the long-term nature of our strategy.

NEWS SOURCE
Joystiq.com

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