Oculus Rift, apart from being awesome, is being used everywhere, but one of the best uses for it so far has to be NASA's Jet Propulsion Laboratory's super immersive space exploration, which lets you walk the surface of Mars.
The NASA JPL team were pumped for Rift when they first used it at PAX last year, signing up for a developer kit right away. Engadget interviewed Human Interfaces Engineer, Victor Luo, who said they added terrain imagery that was snapped from satellites so that they could actually "walk" on the red planet using an Xbox controller "with up to 25 centimeters per pixel."
Luo thought it would be great to actually physically 'walk' on Mars, so they contacted Virtuix Omni to get one of their treadmills. The Virtuix team were near the JPL labs when E3 2013 was cranking along, and hand delivered an Omni to the excited people at NASA's JPL laboratories. The team hooked the unit up and were able to "wander around" the surface of Mars. Incredible.