During an interview with CNET, Motorola Mobility CEO, Dennis Woodside, said that the Moto X is just the first device in a line of products coming out, with a cheaper model on its way. He said: "The experience of devices you can get for less than $US200 is subpar right now. We want everyone to have access to affordable smartphones. ...Moto X is the brand that we are most focused on. And there is more to come. You will see additional products within months."
I'm hoping for a $199 device, which would be nice. At $199, you'd have lineups all across the world for the budget Moto X.