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Starbucks adds wireless charging stations to stores in Silicon Valley

Starbucks begins offering wireless charging to its patrons in Silicon Valley (NASDAQ:SBUX)
| Current Affairs News | Posted: Jul 29, 2013 8:21 pm

Starbucks has began upgrading its Silicon Valley stores to include wireless charging tables that allow a patron's wireless device to get a boost of energy while their owners get their much needed recharge as well. The company says that 10 of its stores located in Silicon Valley are getting tables that are outfitted with high-tech Duracell Powermat equipment.




"More and more customers are using Starbucks as their home base, and they are looking to recharge in a number of ways," said Adam Brotman, chief digital officer, Starbucks Coffee Company, in a statement to the press. "We have seen positive customer response to wireless charging through our tests in Boston and are pleased to now extend this experience for our customers in the Silicon Valley area."


Unfortunately, not all wireless charging platforms are compatible with the tables as there are at least three different wireless charging standards out at the moment. The company says that the tables are compatible with those that adhere to the Power Matters Alliance (PMA) standards which have been adopted by Google, BlackBerry, HTC, LG, Samsung, ZTE, and a few other brands.


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