We all know that Microsoft's mobile OS, Windows Phone, isn't doing that well against the current champions found in iOS and Android. But when your strongest partner, Nokia, starts talking smack about your mobile OS, you should stand up and listen.
Nokia's Vice President, Bryan Biniak, spoke with IB Times UK on Friday, where he said that Microsoft haven't done enough to push their mobile OS against iOS and Android. Biniak added: "To give you a reason to switch. I need to make sure the apps that you care about on your device are not only on our phones, but are better. I also need to provide you unique experiences you can't get on other devices".
Biniak finished with: "We are releasing new devices frequently and for every new device, if there is an app that somebody cares about that's not there that's a missed opportunity of a sale. We are trying to evolve the cultural thinking [at Microsoft] to say 'time is of the essence.' Waiting until the end of your fiscal year when you need to close your targets, doesn't do us any good when I have phones to sell today."
It's true, but I don't see things changing in the short term. iOS and Android have way too much advantage on the market in terms of the amount of consumers they have, and with Google's services dominating the entire mobile market right now, I think we're even seeing iOS running into issues.