Pinterest announced today a new addition to its popular image collecting service that allows users to edit their feed to provide them with content that is related to what they have been pinning. Dubbed the "Edit Home Feed" option, users can now opt out of letting Pinterest track your activity on other sites.
Pinterest now tracks you on sites that have a "Pin It" button whenever you pin something from that website. It then uses this data to suggest boards based on your interests. Opting out is a simple as ticking a box in your account settings. Pinterest added this feature to help ease concerns over online tracking which is been at the forefront of the news for the past few months now.