This seems to be the week for cheap home theater streaming devices. Two days ago, Google launched its Chromecast in the US and today, the UK's Sky TV has announced their own low-cost set-top box. Dubbed the NOW TV, the set-top box is essentially a rebranded Roku 2 XS with modified software that allows it to stream content from Sky's IPTV platform.
The device also features built-in apps for iPlayer, Demand Five, Spotify, Facebook, and several other Sky channels. From what we can tell, users are not able to add any additional apps, and there is no app store in which you can buy new apps. For some, this may not be that big of a deal as the low cost of entry--about 10 euros--offsets the lack of features and apps.