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Guess who EA's top retail partner is... too late, it's Apple

Apple are Electronic Arts' top retail partner, quite the surprise for a Thursday morning
| Business, Financial & Legal News | Posted: Jul 25, 2013 9:31 am

This week, Electronic Arts reported their first-quarter earnings, stating that digital sales have now passed the numbers of physical store sales. This is a huge turn for EA, but considering they now have 50 million+ gamers on Origin, not so much.




Who are EA's top retail partner? We kinda spoiled it in the title, but it's Apple. Most would point their fingers at companies like Walmart, Amazon, GameSpot, but it's Apple. EA's COO, Peter Moore, explains: "Our quarter was notable for its strong digital sales. To that end, Apple was EA's biggest retail partner as measured by sales. That is a first."


Out of $495 million in total revenue that EA pulled in over the three-month period, $378 million of that was thanks to digital sales. $90 million or so of that came from smart devices, such as smartphones and tablets. $90 million isn't going to break records, but considering EA are the third-largest gaming company in the world, and we all know how big Apple is, this is quite interesting.


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