During Apple's third-quarter earnings call, CEO Tim Cook was asked about iOS in the Car, which was an important part of Apple's presentation at WWDC. The Apple CEO said that iOS in the car was an important "part of the ecosystem", just like the App Store, iTunes, messaging and Siri.
Cook continued: "Having something in the automobile is very important. It's something people want." Cook went on to say that Apple could "do it in a unique way better than anyone else" and that it was a "key focus" for the company. iOS in the Car is expected to really take off next year, where it will be featured in a number of new cars from manufacturers such as Honda, Acura, Mercedes-Benz, Nissan, Infiniti, Ferrari, Chevrolet, Hyundai, Kia, Volvo, Opel and Jaguar.