Just how powerful are Google in the US, well, according to the latest data from analytics firm Deepfield, very powerful. The Mountain View-based giant provide over 25% of all North American Internet traffic.
Just three years ago, Google accounted for just 6% of North American traffic, and is now driving as much traffic in as Facebook, Instagram and Netflix, combined. This is something that truly astounds me. Deepfield says that 60% of all Internet-connected devices connect with Google at least once a day. These devices include PCs, mobile devices, consoles and other devices.
This number would be even bigger if it counted just PCs and mobile devices.