We've been reporting on a rumored TV service from Intel for a couple months now, and today we finally found out what the service will be named. GigaOM has reported this morning that Intel's TV streaming service will be called OnCue, with the report being based on trademark filings around the globe and the hiring of an ad agency to prepare the official launch of the brand.
GigaOM also said that Intel plans to launch the TV service before the end of the year and that Intel plans to compete with traditional cable TV and satellite services by offering a live TV feed as well as a catch-up service that will allow users to watch missed shows a la carte. The service will also reportedly feature an on-demand service that will allow users to watch the latest new releases without having to rent them from services such as Netflix, Amazon, or RedBox. There's no word yet on what channels will be featured upon launch, but we're sure the offering will be substantial.