Nikon is feeling the pain from the slumping point-and-shoot camera market which is being destroyed by the constantly evolving smartphone market. In a recent interview with Bloomberg, Nikon President Makoto Kimura said that in the wake of the "exploding" smartphone market, his company has formed a new imaging team to address the problem.
He went on to say that the new team is tasked with "creating a new product that will change the concept of cameras" as we know them. Kimura expects this new product to come to market within the next 5 years and that it will change the landscape of casual snap shooting. When asked specifically if he was referring to a new Nikon branded smartphone, Kimura declined to comment.
He did however say that the new "secret" project could be a non-camera product, leaving us all to wonder if such an imaging giant like Nikon could possibly consider building a true smartphone. This is a major possibility as Nikons point-and-shoot cameras make up the vast majority of their income.