TweakTown
Tech content trusted by users in North America and around the world
5,684 Reviews & Articles | 36,179 News Posts
Weekly Giveaway: Fractal Design Arc Cases Contest (Global Entry!)

Nokia to change their marketing strategy, will enjoy their new 'challenger' role in the market

Nokia realize they're no longer king of mobile, will start acting 'like a challenger'

| Business, Financial & Legal News | Posted: Jul 4, 2013 4:26 am

It looks like Finnish-based Nokia have finally come to their senses, realizing that they are no longer "the leader in our industry" and have decided to start acting "like a challenger."

 

TweakTown image news/3/1/31546_03_nokia_to_change_their_marketing_strategy_will_enjoy_their_new_challenger_role_in_the_market.jpg

 

Nokia Chief Marketing Officer, Tuula Rytila, spoke with AdAge and said: "It's quite natural, and we're having a lot of fun with it. We want to be more bold in our approach, and [we want] a global brand, as well." Nokia now have the goal of wanting to create a global brand that can appeal to consumers all across the world, including the emerging markets.

 

I think this news is great, and it's the kind of position Nokia need to take - that they are no longer number one, and they need to take it as if they're coming onto the market for the first time. It could be an exciting few years from Nokia finally.

NEWS SOURCE
Cnet.com.au

Related Tags

Further Reading: Read and find more Business, Financial & Legal news at our Business, Financial & Legal news index page.

Do you get our news RSS feed? Get It!

Post a Comment about this news

Latest Tech News Posts

View More News Posts

Latest Downloads

View More Latest Downloads

TweakTown Web Poll

Question: Did EA kill the Battlefield franchise with the terrible BF4 issues?

Yes, Battlefield is doomed

No, Battlefield will live on strong

I'm not sure, but I know EA needs to improve its game

or View the Results

View More Polls

Forum Activity

View More Forum Posts

Press Releases

View More Press Releases
Get TweakTown updates via Facebook!
Just click the "Like" button below